Be Dog Smart™ initiative offers information about responsible dog adoption and resources for new dog owners

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The Pet Leadership Council (PLC) announced today the launch of Be Dog Smart™, a new education initiative designed to help consumers make informed decisions about responsible dog adoption and to provide resources for those who have recently brought a dog into their home.

“Through our Be Dog Smart initiative, we are collaborating with companies and organizations throughout the pet care community to educate consumers and to promote and recognize excellent and responsible care of companion animals,” said Bob Vetere, executive director of the PLC.

At the core of the Be Dog Smart initiative is a user-guided website that offers easy-to-understand information before bringing home a new puppy or dog, such as costs to consider and important questions to ask, such as how to identify responsible breeders and rescues.

The Be Dog Smart website was developed in partnership with industry experts from a variety of backgrounds, including those involved in responsible breeding, shelter and rescues, animal welfare, academia and others who work to assure the best care and well-being of companion animals.

“Responsible dog acquisition starts with the knowledge to make an informed decision, which is what Be Dog Smart is all about,” said Vetere. “By asking the right questions, researching credible sources and demanding transparency from those who provide companion animals, consumers will not only be taking the right steps when welcoming a new dog into the family, but also will build demand for responsible breeders, retailers and shelters.”

For more information about the Be Dog Smart initiative, visit

About the Pet Leadership Council
The Pet Leadership Council is made up of pet industry leaders, animal welfare, veterinarians and academia and advocates for pets and those who serve and support them by promoting responsible pet ownership and educating the public on efforts to improve the health and well-being of companion animals. Members include: American Humane, American Kennel Club, Animal Supply Co., American Pet Products Association, American Veterinary Medical Association, Central Garden and Pet, Florida Tropical Fish Farms Association, Human Animal Bond Research Institute, Mars Petcare, Petco, Petland, Petmate, PetSmart, Phillips, Pet Industry Distributors Association, Pet Industry Joint Advisory Council, Segrest Farms, Spectrum Brands, Worldwise, and World Pet Association. Visit for more information.


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