Woman with dog

Funding opportunity available for entrepreneurs with ideas for making life better with pets

How can we harness the mutual positive power of the pet–human bond for the health and well being of society?

That is the question being asked of social innovators and entrepreneurs, who will have a chance to receive funding for their ideas.

Nestlé Purina, in collaboration with Ashoka, has announced the launch of the second BetterwithPets Prize, which offers up to CHF 120,000 to social innovators who are harnessing the power of the pet-human bond.

Purina is on the search for social innovations both piloted/implemented and idea-stage that are focused on harnessing the mutual positive power of the pet-human bond for the health and well being of society. The latter stream, idea-stage innovations, is specifically aimed at young innovators, from 18 to 25 years old.

Now accessible to more countries across Europe, Middle East and North Africa, the 2020 Prize application process will be open from November 25, 2019 and will close on January 28, 2020.

Applicants for the Purina BetterwithPets Prize will get the chance to win up to CHF 100,000 for piloted/implemented innovations and up to CHF 20,000 for idea-stage innovations.

In addition, the finalists from the piloted/implemented innovations stream will be eligible to participate in an accelerator program whereas the finalists from idea-stage innovations will have the opportunity to participate in a co-creation lab, both designed to support finalists in the development of their projects.

A total of ten finalists will be invited to attend the Purina BetterwithPets Forum in France on 3-4 June 2020, where the winners will be announced.

For more, visit: https://network.changemakers.com/challenge/purinabetterwithpetsprize/brief


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