Gimborn USA, Inc. announced today the launch of the “A Treat As Kind As They Are” advertising campaign created to support the new Simply Kind Hearted cat and dog treats brand.
“A Treat As Kind As They Are” campaign shows only real pets and their pet parents to express the unconditional bonds unique to each fur-kid and parent.
Here are a couple of short commercials from their campaign:
The launch of the campaign follows the recent announcement that Gimborn launched the brand Simply Kind Hearted in North America and secured distribution partnerships throughout the US and Canada
“We were so inspired by the realities of modern pet parenthood and capturing the mutually unconditional love between pet and parent,” said Kelly Todd, Owner of KNC Strategy. “Your pet doesn’t care how much money you make, what kind of house you live in or how many followers you – or they – have. They just want to be with you.”
Todd added that pet parents shoudln’t have to choose between giving them an indulgent snack or a nutritious supplement.
“They deserve a treat as kind as they are,” Todd said.
Gimborn USA, Inc. selected KNC Strategy as their Agency Of Record in 2019 to develop the brand identity, creative platform, and communications plan heading into the 2020 launch of Simply Kind Hearted
About Simply Kind Hearted
The Simply Kind Hearted brand is owned by Gimborn USA, Inc. Gimborn brands have been trusted by pet parents all over Europe for decades. Every product is supported by over 55 years of research and experience.