The ARM & HAMMER™ Feline Generous program and the ASPCA® (The American Society for the Prevention of Cruelty to Animals), announced “Airy” has been named the nation’s most “fabulous foster” cat.
To celebrate Adopt a Shelter Cat Month (June), cat lovers were invited to vote on the ASPCA’s Facebook and Instagram for their favorite “fabulous foster.” As the winner of the “Fabulous Fosters” contest, Airy will be the new face of the ARM & HAMMER™ Feline Generous program and will be sent to his new home with a one-year supply of ARM & HAMMER™ Cat Litter and an adoption starter kit.
Airy will also be featured on the brand’s website and in its new Feline Fostering Guide, a free resource written by Pam Johnson-Bennett, certified cat behavior expert.
Airy’s former ASPCA foster family in New York City describes him as loving to eat, especially sardines.
Since being featured in the contest, Airy has been adopted. He now lives with his new mom in Bronx, NY and has been adjusting wonderfully.
According to the ASPCA, every year approximately 3.2 million cats enter U.S. animal shelters and rescues nationwide and of those approximately 2.1 million cats are adopted each year. Adopting or fostering a pet helps shelters conserve their space and resources, and provides people with comfort and companionship.
“We’re thrilled to have Airy as our Feline Generous ambassador and raise awareness for all the benefits of fostering purrfectly impurrfect cats,” said Rebecca Blank, Associate Director, ARM & HAMMER™ Pet Care in a press release. “Typically, these cats are overlooked for adoption due to age, illness, appearance, or misunderstood personalities and can benefit from loving foster homes the most.”
For those who may be curious about whether fostering a feline could be for them or have questions about the commitment needed to foster purrfectly impurrfect cats, the ARM & HAMMER™ Feline Fostering Guide is a place to start. The ARM & HAMMER™ Feline Fostering Guide can be downloaded here.
Each person who downloads the guide will be entered for a chance to win a year’s supply of ARM & HAMMER™ Litter and other items to help set up a loving feline home. Please see https://www.armandhammer.com/-/media/AAH/Feature/Promotion/pdf/felinegenerous-rules.ashx for official rules.
The ARM & HAMMER™ Feline Generous program is an online platform that easily connects people to a network of local cat shelters across the country to help increase adoption and generate product and monetary donations, with a specific focus on cats who tend to be overlooked due to age, illness, appearance or misunderstood personalities.
For more information about fostering through the ASPCA or adopting Airy’s other “fabulous foster” friends, please visit www.aspca.org/foster and aspca.org/adopt.
SOURCE Church & Dwight Co., Inc.
AIry is so adorable and I’m so glad he got adopted, hooray!
Definitely a cutie!
Cute kitty. I am glad he got his forever home. I wish all cats were so lucky.
That would be the best day ever!