EWING, New Jersey (PRNewswire) — ARM & HAMMER™ Cat Litter is donating $10,000 to Mac’s Fund, a cat welfare organization based in Philadelphia, after “Slide,” a YouTube video starring iAmMoshow, more than tripled its goal of 1 million views well in advance of the Jan. 31 deadline.
Thanks to the fans who watched and shared the video, a check presentation to Mac’s Fund took place at the Morris Animal Refuge, the country’s first animal shelter.
In late October, ARM & HAMMER™ and iAmMoshow released “Slide” as a fun way to make the chore of cleaning the litter box more enjoyable. As in iAmMoshow’s other videos, he used catchy lyrics and an infectious smile to spread his positivity and love for cats.
“I could not have imagined a better reaction to ‘Slide,'” said iAmMoshow. “I’m so thankful for each and every person who watched and shared the video and helped us reach our goal to support an organization like Mac’s Fund.”
Mac’s Fund is dedicated to the well-being of community and shelter cats in and around the Philadelphia-area. The nonprofit is dedicated to supporting local rescue organizations through education and financial assistance.
“It’s been an honor to have Mac’s Fund involved with the ARM & HAMMER™ and iAmMoshow ‘Slide’ video,” said Clare Morrison, Founder of Mac’s Fund. “We look forward to putting this donation towards financial assistance for emergency surgery for feral and community cats and to support other local animal rescue organizations this year.”
In addition to monetary donations to organizations like Mac’s Fund, ARM & HAMMER™ Cat Litter donated over 1 million pounds of cat litter over the last 18 months to animal shelters across the country to help offset the high costs of running a shelter.
About Mac’s Fund
Mac’s Fund was established in loving memory of Clare and Steve Morrison’s cat Mac. After an extensive battle with cancer, Mac passed away on Aug. 20, 2014.
Mac’s Fund’s mission is to provide financial resources for the community cats of the Philadelphia area by supporting trap-neuter-release (TNR) programs, supply funds for emergency medical services, and assisting in the care of shelter cats in hopes of helping to increase their chances of adoption.
About iAmMoshow, The Cat Rapper™
iAmMoshow is a well known Cat Rapper who gained fame via the Internet. Born and raised in inner Baltimore, he combined his passion for rap and cats to defy the odds and build a name for himself. Some of his most popular songs include Cat Bath Rap, Cat Emotions and Cat World. He currently has three albums available on YouTube, Spotify, Google Play, Amazon Music, Deezer, Apple Music and iHeartRadio.
Currently living in Portland, Oregon with his 5 cats — Black $avage, Sushi, Tali, MegaMam, and Ravioli — iAmMoshow is on a mission to inspire others to not give up and follow your dreams, no matter where they take you.
About ARM & HAMMER™
For more than 170 years, ARM & HAMMER™ Baking Soda’s familiar orange box has been a trusted fixture in both the refrigerator and home. The brand was founded in 1846 when Dr. Austin Church and John Dwight began to produce and sell sodium bicarbonate under the ARM & HAMMER™ brand name. Today, Church & Dwight, Co., Inc. manufactures a variety of cleaning, freshening and deodorizing products for the home, family, pets, and body under the iconic ARM & HAMMER™ brand name. For more information visit http://www.clumpandseal.com/.
About Church & Dwight Co., Inc.
Church & Dwight Co., Inc., headquartered in Ewing, NJ, manufactures and markets a wide range of personal care, household, and specialty products under the ARM & HAMMER™ brand name and other well-known trademarks like OxiClean™.
SOURCE Church & Dwight Co., Inc.