BBB issues warning about online pet scams

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In July 2020, a Fairfield, California, woman told the Better Business Bureau that she had attempted to purchase a Yorkshire terrier puppy from an online seller who would accept payment only via mobile apps or gift cards. As instructed, she initially paid $600 for the puppy by purchasing a pair of $300 Vanilla cards and sending photos of the front and back to the seller. Two days later, she was asked to use the same method to pay another $750 for “reimbursable pet insurance.” When she was asked the next day to similarly pay $850 for a “regulated crate,” she told the seller she had exhausted her funds and no longer wanted to proceed with the purchase. The woman told BBB the seller promised to refund her by gift card but did not contact her again.

In August 2020, a Seneca, Illinois man reported to BBB that he believed the dachshund puppy he paid $700 for through Zelle was on its way to him when scammers asked for more money to be wired for a special climate-controlled crate. The wire request raised a red flag for the man, but he said he mistakenly believed the Zelle payment was protected. The fraudulent sellers cut off communication with him, and he lost the $700.

A Centralia, Illinois, woman told BBB in April 2020 that she paid $750 for a corgi puppy she found online as a surprise for her husband’s birthday. She said the Texas-based seller sent her pictures and a video of the puppy, but after she sent the money via Zelle, the seller stopped responding to her contact attempts. The woman subsequently learned the seller was using another person’s photos to promise the puppy to multiple buyers, with a similar outcome in each case.

These are just a few of many examples of people who have fallen victim to a pet scam, according to Better Business Bureau.

The COVID-19 pandemic has dramatically increased demand for pets as people seek adding a pet to the family to ease the loneliness of prolonged time at home. But, according to the BBB, this rising demand has meant a spike in pet scams, in which an online search ends with a would-be pet owner paying hundreds of dollars or more to purchase a pet that ultimately doesn’t exist.

Scam Tracking:

Soon after cities and states began to impose tighter restrictions to curb the spread of COVID-19, BBB Scam Tracker saw a spike in pet fraud reports, with nearly 4,000 reports received in 2020 from the U.S. and Canada. Data from BBB Scam Tracker shows more reports about fraudulent pet websites in April than in the first three months of the year combined. The COVID-19 bump is continuing into the holiday season, with consumers reporting 337 complaints to BBB about puppy scams in November 2020, a dramatic increase from 77 for the same month in 2019.

The median loss reported to Scam Tracker in 2020 is $750. Those aged 35 to 55 accounted for half of BBB reports in 2020.

Scam Tracker reports show that many fraudsters are telling would-be pet owners they cannot meet the animals before sending money., which tracks and exposes these scams, recommends using another tool popularized by COVID-19 — video conferencing — to meet the animal and owner virtually before buying as a way of reducing scam vulnerability.

At the current pace, pet scams reported to BBB will be nearly five times as many as in 2017, when BBB published its first in-depth investigative study on pet scams. The projected dollar loss from these scams is expected to top $3 million, more than six times the total losses reported in 2017. According to the Canadian Antifraud Centre (CAFC), complaints about pet frauds reported to them have also increased by a third since 2017.

Types of scams:

With the increase in scam activity has come an evolution in tactics.

Scam Tracker data indicates that mobile payment apps like Zelle and CashApp are often used now, whereas Western Union or MoneyGram wire transfers were popular payment methods documented in the 2017 study.

In addition, pet scammers now commonly use online advertising tools such as sponsored links to boost their fraudulent listings in search results.

A Wichita, Kansas, man reported to BBB in April 2020 that he used Zelle to pay $940 for a French bulldog puppy from scammers who used a bogus, but legitimate-looking, website to handle shipping for the puppy that never arrived.

The 2017 BBB study noted that most scammers are unable to process credit cards. Although that remains the case, some pet scammers now use fraudulent online forms to collect credit card information. Since the scammers do not have legitimate arrangements to process credit cards, victims may receive an error message stating that the card was declined. Scammers then direct the buyer to send money a different way. But the scammers have stolen the credit card number and use these stolen cards to pay for domain names of websites and otherwise fund their scam activities. Pet buyers using a credit card need to monitor their credit card statements carefully.

In addition to telling buyers they cannot meet a pet before paying because of the pandemic, fraudsters have made COVID-19-related money requests for items such as special climate-controlled crates, insurance and a (non-existent) COVID-19 vaccine, according to Scam Tracker reports. There also were instances where purchasers wanted to pick up the pet but were told that wasn’t possible due to COVID-19 restrictions.

Not just dogs…

While puppies remain the most common bait in a pet scam, with fraudulent listings for Yorkshire terriers and French bulldogs being particularly pervasive, according to Scam Tracker reports.12% of pet scam complaints to BBB were about kittens or cats.

Federal Trade Commission (FTC) data shows that scams involving kittens have more than doubled since 2017.

The FTC also received 185 reports of parrots being ordered but not delivered during the first half of 2020

BBB recommendations for buying pets online:

  • See the pet in person before paying any money. Consider a video call with the seller so you can see them and the actual pet for sale. Since scammers are not likely to comply with the request, this may help avoid a scam.
  • Do a reverse image search of the photo of the pet and search for a distinctive phrase in the description.
  • Do research to get a sense of a fair price for the breed you are considering. Think twice if someone advertises a purebred dog for free or at a deeply discounted price … it could be a fraudulent offer.
  • Check out a local animal shelter online for pets you can meet before adopting.
  • BBB urges more law enforcement action against pet scammers.
  • The media and public should help to educate those looking for pets online by sharing BBB’s tips and study.

Who to contact if you are the victim of a pet scam:

In the U.S., a man was arrested in Minnesota for pet fraud in December 2019. In Canada, a woman was arrested for puppy fraud in Waterloo, Ontario in September 2020, and a Newfoundland woman was recently sentenced to 33 months in prison for this fraud.

  • Better Business Bureau: BBB Scam Tracker to report a scam online.
  • Federal Trade Commission (FTC): to file a complaint online or call 877-FTC-Help.
  • Canadian Antifraud Centre: antifraudcentre-centreantifraude or call 1-888-495-8501 for scams involving Canada.
  • Your credit card issuer: If a credit card number was provided, even if the transaction was not completed, they may be able to reverse it.
  • tracks complaints, catalogues puppy scammers and endeavors to get fraudulent pet sales websites taken down.

About BBB
BBB is a nonprofit, business-supported organization that sets and upholds high standards for fair and honest business behavior. BBB services to consumers are free. BBB provides objective advice, BBB Business Profiles on more than 5.3 million companies, 11,000 charity reviews, dispute resolution services, alerts and educational information on topics affecting marketplace trust. Visit for more information.



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