Busch seeking dog to fill chief tasting officer position

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As Busch Dog Brew expands, it’s also looking to expand its Senior Leadership Team to include a four-legged member with a discerning palate — a Chief Tasting Officer (CTO) — according to a press release.

Last year, Busch released its first-ever product made not for fans, but for its fan’s dogs: Busch Dog Brew. According to the press release, the alcohol-free, bone broth brew provides owners with the perfect opportunity to crack a cold one with their favorite canine companions.

“The reaction to Busch Dog Brew’s release last year was so overwhelmingly positive that we knew we had a big challenge in Year 2 to keep the momentum going. So, to expand the brand this year, we needed a true expert in the space on our team,” said Daniel Blake, Vice President of Value Brands at Anheuser-Busch in the press release. “We’re excited to give one qualified canine a real, paying job and to tap into their insider knowledge of our target consumer to expand Busch Dog Brew in 2021!”

The  full-time CTO role will have very important responsibilities, including taste-testing and fulfilling duties as an ambassador for the product and featured content creator on Busch’s social channels.

The role of Busch CTO comes with a salary of $20,000 and dog-friendly perks including healthcare (pet) coverage, and free Busch Dog Brew.

Is your pup qualified to be Busch Dog Brew’s, Chief Tasting Officer? You can apply by posting a picture of your dog on social media, along with their qualifications and #BuschCTOcontest. For additional details on how to apply, visit Busch.com/CTO.

Busch Dog Brew

Busch Dog Brew is available for purchase in 4-packs at busch.com/DogBrew.


Related:

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