EWING, New Jersey (PRNewswire) — Today, iAmMoshow, popular cat rapper, and ARM & HAMMER™ released a music video collaboration, “Double Duty.”
Last October, they debuted their first song “SLIDE.” Thanks to fans, this video was so successful Church & Dwight Co., Inc., the maker of ARM & HAMMER™ brand products, donated $10,000 to Mac’s Fund after the video exceeded the goal of one million views.
Now, the company is doubling down and pledging to donate a total of $20,000 to support two more cat welfare organizations, ACCT Philly and the Cat Adoption Team (CAT) if the “Double Duty” video receives two million views by October 31, 2019.
The “Double Duty” rap (below) is filled with infectious rhymes celebrating cat love and reminds pet owners that ARM & HAMMER™ Double Duty Cat Litter is designed to make a chore like cleaning the litter box easy and empowering.
“I had a blast writing the lyrics to ‘Double Duty’ because it’s about celebrating our love for cats and keeping our fuzzy cuties smelling clean with ARM & HAMMER™ Double Duty cat litter,” said iAmMoshow, The Cat Rapper™. “I’m especially excited about this video since it’s bringing awareness to two catastic causes like ACCT Philly and the Cat Adoption Team. Both organizations help kitties find good homes and run other programs to keep their community cats safe and healthy.”
ACCT Philly is based in Philadelphia, Pennsylvania and manages a number of cat-specific programs for the city, including adoption, facilitating working cats and trap-neuter-return (TNR) initiatives. CAT is located in Sherwood, Oregon and offers adoption, foster care, and veterinary services to homeless cats and kittens in the area.
Throughout the campaign, fans are invited to submit videos dancing to “Double Duty” with their own cats for a chance to be featured in the fan release music video. To learn more about being featured in the fan release music video and for the official rules, visit www.armandhammer.com/DoubleDuty.
About iAmMoshow, The Cat Rapper™
iAmMoshow is the internet’s premiere Cat Rapper. Born and raised in inner Baltimore, Maryland, he combined his passion for rap and cats to defy the odds and build a name for himself. Some of his most popular songs include Cat Bath Rap, Cat Emotions and Cat World and has three albums available on YouTube, Spotify, Google Play, Amazon Music, Deezer, Apple Music and iHeartRadio.
Currently living in Portland, Oregon, with his 5 cats — Black $avage, Sushi, Tali, MegaMam and Ravioli — iAmMoshow is on a mission to inspire the world, sharing with others the lessons he has learned, to not give up on yourself and follow your dreams, no matter where they take you. To learn more, check out www.facebook.com/iammoshow and follow @iammoshow on Instagram and tag #BeautifulCatLadyWednesdays.
About ARM & HAMMER™
For more than 170 years, ARM & HAMMER™ Baking Soda’s familiar orange box has been a fixture in both the refrigerator and home.
ARM & HAMMER™ recently launched “More Power to You,” a marketing campaign designed to reflect the particular innovative power of ARM & HAMMER™ products to help families master everyday household tasks, from cooking and cleaning to pet care and personal care.