Pet brand Kaytee is on a mission to champion small pets everywhere.
Over 16 million people currently love and care for small animals or pet birds, but the world of pets can often feel very focused on dogs and cats.
To put deserving small pets everywhere front and center, Kaytee is launching its inaugural #SmallinShow Award Show, inviting pet parents of hamsters, bunnies, mice, birds and other small companions to share images and stories of their mini heroes across social media. The #SmallinShow Award Show will culminate with the crowning of three winners who will each receive a one-year supply of Kaytee products1.
With the help of Kenneth the Guinea Pig and his human chaperone Rainn Wilson, Kaytee is starting the small pet revolution with “Small in Show,” a first-of-its-kind digital short film.
“Small in Show” chronicles Kenneth and Rainn’s journey to enter the famed Westminster Dog Show and, in turn, celebrate all that small pets have to offer.
Watch the “Small in Show” short film here.
According to a press release, Mike McGoohan, SVP of Marketing and Strategy at Central Garden & Pet, relates that: “For over 150 years, Kaytee has been committed to providing high-quality products and support to small animals, birds and their guardians, and we are proud to champion their well-being. We hope that the #SmallinShow Award Show becomes a celebration of all small animal companions and brings together this highly engaged community in a way that has never been done before.”
Learn more about Kaytee at www.kaytee.com.
1 Official rules for the #SmallinShow Contest can be found here: https://rules.creativezing.com/Kaytee/. No purchase or payment is necessary to enter or win.
Featured image: With the help of A-list star Kenneth the Guinea Pig (and his human chaperone and small-animal enthusiast, Rainn Wilson), Kaytee is starting the small pet revolution with “Small in Show,” a first-of-its-kind digital short film. “Small in Show” chronicles Kenneth and Rainn’s journey to enter the famed Westminster Dog Show and in turn, celebrate all that small pets have to offer. (Photo: Business Wire)