Company promotes Korean tourism with help of cartoon cat and dog

Korean Friends cover
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Recently, MARU Changjakso Inc., a small start-up company in Korea, launched the English version of its webcomic ‘Korean Friends’ on Instagram and Facebook.

The webcomic provides information about Korean tourism and is distributed to Korean and global audiences.

The comic’s international fan base is growing. The story about a man, his dog, and cat narrates information about traveling in Korea, including food, language, tradition, culture, K-pop and even superstitions, with a sense of humor.

Its characters are Kim san, a man from the past rocking a Korean’s traditional hat (Gat); his dog, Jindo (Korea’s most famous dog breed); and a cat wearing hanbok (Korean traditional attire). Their fashion, as well as cute appearance, are attracting dog and cat lovers from all over the world.

‘Korean Friends’ attempts to stay away from the cliches of Korean tourist guidebooks, instead exploring interesting cultural beliefs and customs; for example, the superstition that “writing one’s name in red will lead to death” and  what to say when you are making a toast.

MARU Changjakso Inc. is a tourism business venture company that received certification for its professional content from the Korean government and plans to continue to create interesting content to provide various Korean tourism and cultural information to all the people who love Korean culture.


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