Designer dog neck wear company turns dog apparel into masks to prevent COVID-19

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Pup Scruffs, which launched in March as a dog-apparel company, rebranded its merchandise to be masks for people when the pandemic hit the country. As a result, sales have skyrocketed.

dog wearing Pup Scruff
The SW Amigo Pup Scruff

Pup Scruffs made designer neck wear for dogs, offering 40 different brightly-colored designs and fun dog-inspired patterns, said Katie Bernotsky, one of the owners of the company in a press release.

However, while the owners realized March wasn’t going to be a good month to launch a dog apparel company, they decided to adapt. Bernotsky and her husband, who had started wearing the neck wear as masks to prevent the virus and received compliments while wearing them, decided to sell the neck wear as neck wear for dogs and as masks for adults, toddlers and children.

The company offers 10 sizes for dogs and three sizes for people (adults, children and toddlers).

By refocusing marketing efforts, the company’s sales quadrupled overnight; Pup Scruffs are shipped all over the country.

“We have received so much positive feedback from customers that these masks have been the perfect solution for families,” Bernotsky said in the press release. “People have been purchasing them to match their children or pets.”

The masks are lightweight and breathable, made from a polyester/spandex blend.

Pup Scruffs donates a portion of all sales to the Lynchburg Humane Society in Lynchburg, Va. Within two weeks, the company donated $5,000 to the shelter.

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