LOS ANGELES (PRNewswire) — Wag!, the on-demand mobile dog walking app, has revealed survey results exploring the depths of a pet parent’s love.

While it’s no surprise dogs are adored by their families, 38% of the 2,000 pet parents surveyed said the one they show the most love and attention to in their household is their dog, ranking higher than spouses or significant others (23%).

Pet parents also take “therapy dog” to a whole new level with 44% of respondents saying they are most likely to turn to their dog for comfort when they’re feeling sad or angry, compared to 34% instead turn to their spouse or significant other.

Pet parents also said they express their love by:

Getting tattoos:  Nearly one-third of pet parents would consider expressing their undying love for their dog with a tattoo, and 15% said they already have one.

Paw prints were the number-one tattoo choice (45%), with pet portraits (27%) and pet names (26%) nearly tying for second. Those wanting to ink “(wo)man’s best friend” on their body for an eternity are in good company, with celebs like Jennifer Aniston, Miley Cyrus and Pink rocking their own dog tattoos.

Gifts & Parties: Birthday celebrations are a big deal. So much so, that most pet parents have extended the tradition to their dog, with 60% purchasing a canine birthday gift, 88% feeding them a special treat or meal, and nearly 25% throwing a doggie birthday party.

Nanny Cams: The survey revealed a new parenting trend – helicopter dog parent – based on the fact that 19% of respondents have purchased technology to check in on their pet throughout the day.

About Wag!:

Wag! created on-demand dog walking in 2015. The mobile app gives pet parents more flexibility to manage everyday life through instant access to experienced and trustworthy dog walkers in their communities.

Wag! walks are insured and bonded, and every walker has passed a thorough vetting process before being invited to walk dogs on the platform.

Wag! donates proceeds from every walk to the Rescue Bank and has provided meals to more than 5 million shelter dogs in the United States to date.

For more information on dog care and to learn more about Wag!, visit: www.wagwalking.com.