IKEA stuffed animal contest for kids shows a worldwide love for pets

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Following an annual tradition, IKEA encouraged children across the globe to take part in the Soft Toy Drawing Competition and unleash their imagination creating the soft toys of their dreams and for The SAGOSKATT collection, a range of limited-edition soft toys designed by kids for kids.
Five unique drawings were selected by a jury at IKEA of Sweden to become real soft toys from this year’s over 66,000 entries from around the globe. And, not surprisingly, some of the selections show that love of pets is a worldwide phenomenon.

This includes “Cat,” designed by Liepa, 8, Lithuania; and “Mermaid dog” designed by Savva, 9, Russia.

It also includes Nick, 11, from the United States,  who says he would tell his bird, “You have been chosen to be a special plush for a special person.”

The other two entries were non-pet related:

•“Sandwich friends” designed by Audrey, 9 years old, Canada

•“Fried egg” designed by Zosia, 7 years old, Poland

IKEA is donating 100% of SAGOSKATT proceeds to support local initiatives that promote children’s right to play.

“The whole concept of ’for children by children to help children’ is something that makes me extremely proud,” says Jorge Omar Santoyo Henaine, Product Design Developer for Children’s IKEA, IKEA of Sweden in a press release. ”Each year we are impressed by the amount of unique, cool and fun creations we receive. We wish we could make all of them!”

Criteria considered when selecting drawings to make into plush toys include originality, as well as how colourful and expressive the drawing is, and if it can be transformed into a safe soft toy for mass production.

About IKEA

For more information on IKEA Retail U.S., see IKEA-USA.com, @IKEAUSANews, @IKEAUSA or IKEAUSA on Facebook, YouTube, Instagram and Pinterest.


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