The GREENIES™ brand is introducing Doggy IQ, an interactive online test that takes a humorous approach to helping pet parents determine if their dog is a bone-afide genius.
In return for completing the test, dog owners will receive a rebate on GREENIES Dental Treats.
The test features three tasks that tests dogs’ learning ability, memory and navigational skills, while providing quality bonding time for pets and their parents.
“We’re offering a fun bonding experience for pets and their owners, while celebrating the quirks that make our dogs loveable and, of course, rewarding them with dollars off our delicious and good-for-you treats,” said Craig Neely, vice president of Marketing at Mars Petcare.
For the test pet parents will need:
•a handful of kibble or small treats,
•three plastic cups,
•and one blanket.
The test takes about 15 minutes.
Some dogs may score as a “doggy genius,” while others may be on the other end of the scale.
Luckily, pet parents need not fret, because every dog that takes the Doggy IQ test gets to celebrate their results. After finishing the test, owners can brag about their smarty pants pup – or perfectly average pet – on social media with custom badges based on their dog’s scores.
To develop Doggy IQ, the GREENIES brand worked with canine intelligence researcher Dr. Rosalind Arden, an assistant professorial research fellow at the London School of Economics with a Ph.D. in behavioral genetics.
To take the Doggy IQ test, visit DoggyIQ.com on a desktop or mobile device.
GREENIES Dental Treats are one way pet parents can help care for their dog’s teeth. Veterinarian-recommended for dental care, their chewy texture fights both plaque and tartar and helps maintain healthy gums. They are made with natural ingredients plus vitamins, minerals and nutrients and easy to digest, highly soluble ingredients.
SOURCE GREENIES™ Brand