Kelton Research and Study Methodology

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Kelton Research is a full-service market research consultancy with offices in Los Angeles, Chicago and New York. Kelton serves as a strategic partner to both Fortune 500 corporations and smaller companies, utilizing a wide range of qualitative and quantitative methodologies to drive tactical recommendations for clients. For more information about Kelton’s services, please visit

Survey Methodology
The survey was conducted by Kelton Research in September 2018 via an email invitation and an online survey of 857 Americans aged 18 and older. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.3 percent from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.