Ally will donate $1,000 to a shelter in each city that hosts a NASCAR Cup Series race—with a total of $33,000 being given to Best Friends-affiliated shelters.

“Knowing each week when we go into a new race market that we are helping a local shelter is going to be special,” said Alex Bowman, driver of the No. 48 Ally Chevrolet Camaro ZL1 1LE, in a press release announcing the donations. “Having a rescue pup myself, Roscoe, I know firsthand how special it feels when you sign those adoption papers and you know you are going to give that pet a great life.”

The donations start with the NASCAR event at Phoenix Raceway on March 14. Bowman, a strong supporter of animal rescue, will drive a Best Friends-inspired paint scheme in honor of the hundreds of thousands of dogs and cats the nonprofit works to save.

At a future date, Best Friends will auction off Bowman’s race helmet to benefit the organization.

Bowman, who has a rescue dog at home, will personally match each of Ally’s $1,000 donations to local shelters in NASCAR race markets.

Ally will increase its Best Friends donation to $10,000 in any community where Bowman wins a race in 2021. These collective donations will provide a boost to dozens of no-kill shelters and will help fund vital efforts, such as spays and neuters, trap-neuter-return programs, shelter adoptions, educating the public about animal welfare, adoption events and more.

Halo Animal Rescue in Avondale, Arizona, will receive the donation for the NASCAR Cup Series event at Phoenix Raceway, which Bowman considers his home track, having grown up in Tucson, Arizona.

A leader in the no-kill movement, Best Friends works in collaboration with its nationwide network of members and partners to “Save Them All.” The nonprofit is actively working to ensure that every shelter in the country is no-kill by 2025, meaning all shelters receive the community support needed to save every dog and cat who can be saved.

To donate and learn more about Best Friends, visit BestFriends.org/AlexBowman.