To help encourage more adoptions, the PEDIGREE brand will cover the adoption fees (up to $200 USD) for new pet parents who adopt a dog and purchase two bags of PEDIGREE dog food (15 lbs. or more), Saturday, Aug. 1 through Oct. 31, 2020.
The brand and its charitable organization, PEDIGREE Foundation, have a long-standing mission of ending pet homelessness. With this program, they are continuing that mission by helping to support the transition of shelter dogs into pets with loving forever homes.
In a 2019 survey from the Human Animal Bond Research Institute and Mars Petcare, 80% of pet owners said their pet makes them feel less lonely1.
“Nothing compares to the loyalty of our four-legged friends and the positivity and love they bring to our homes,” said Melodie Bolin, Marketing Director at Mars Petcare. “The One True Loyalty Program is our way of celebrating that one-of-a-kind companionship with a twist on your typical loyalty program, while also furthering our PEDIGREE brand purpose of supporting pet adoption.”
The One True Loyalty Program is a simple offer that brings pet lovers the most valued type of loyalty, with no strings attached – the unconditional love of a dog. To join:
- Adopt a dog from a local authorized shelter in the US between Aug. 1 and Oct. 31.
- Purchase two bags of PEDIGREE dog food (15 lbs. or more) between Aug. 1 and Oct. 31 and save the receipts.
- Visit PEDIGREELoyalty.com to submit your receipts and proof of adoption.
- Receive an email approval with a link to select a format for adoption fee reimbursement, via PayPal or physical check.
The One True Loyalty Program launches on the heels of the PEDIGREE brand’s “Dogs on Zoom” initiative, through which the brand partnered with shelters across the country to host virtual adoption events to support safe and socially distanced adoptions.
For more information about the One True Loyalty Program, visit PEDIGREELoyalty.com or follow along on the PEDIGREE brand’s Facebook, Instagram and Twitter channels. For more ways to support pets in need, consider making a donation to PEDIGREE Foundation.