Puppy Bowl returning to a TV near you in February

Reading Time: 2 minutes
Vinnie, from Team Ruff
Vinnie from Team Ruff


Television’s cutest sports competition and call-to-adoption TV event, PUPPY BOWL, returns in February for the biggest, most exciting game to date, according to a press release.

Puppy Bowl XVII is a 3-hour event that can be viewed on both discovery+ and Animal Planet on Sunday, Feb. 7 at 2 p.m. ET/11 a.m. PT. (The PUPPY BOWL XVII Pre-Game Show begins at 1 p.m. ET/ 10 a.m. PT.)

Fuzzy puppy faces from TEAM RUFF and TEAM FLUFF will go paw-to-paw to win the CHEWY “Lombarky” trophy. TEAM RUFF will be looking to reclaim their title after last year’s loss .

PUPPY BOWL celebrates adoptable pups in all their cuteness and showcases the incredible shelters and rescues, as well as their staffers, who dedicate their lives to helping animals find their loving homes.

In years past, Puppy Bowl is 16 for 16 with the adoption rate at 100% as all puppies and kittens featured in PUPPY BOWL to date have found their forever homes with loving families.

This year, 22 shelters and rescues from nine Northeastern States are enlisted to bring 70 incredible adoptable puppy players out for PUPPY BOWL to sport their TEAM RUFF ‘Tail Mary Tangerine’ and TEAM FLUFF ‘Bark Blue’ bandana colors.

Fan-favorite elements, including slow motion replays, nose-to-nose action from the famous water bowl cam, and aerial shots of the field from the brand-new TEMPTATIONS™ Sky Box are all back this year, along with drone shots of puppy players across the arena that bring audiences as close as possible to all the game-play action.

Joining this year as PUPPY BOWL XVII announcers are ESPN’s Monday Night Football play-by-play announcer Steve Levy and SportsCenter host Sage Steele who will be providing puppy analysis throughout the game.

For the first time ever on the sidelines, TEAM RUFF and TEAM FLUFF players will be cheered on by adoptable puppy cheerleaders who will root and howl for their favorite players.

To see the puppy roster for Puppy Bowl XVII, visit: https://www.discovery.com/shows/puppy-bowl/puppy-bowl-xvii/see/meet-the-players

What about the cats?

Don’t worry. Midway through the game, is the ARM & HAMMER™ Clump & Seal™ KITTY HALF-TIME SHOW. Audiences will experience a neon dance party and purr-fect beats dropped by senior rescue cat DJ Grand Master Scratch. As an after-party treat, viewers will even be able to see a special adoption update on where these dancing felines found their loving new homes with their loving new forever dance partners.


For more information about the shelters, rescues and organizations that participated in PUPPY BOWL XVII, Animal Planet audiences can visit Puppybowl.com/Adopt.


Prime Video releases ‘The Pack’ with weekend packed full of offers for dogs and their humans