Purina launches allergen-reducing cat food

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As many as one in five adults worldwide are sensitive to cat allergens. But, for many, that doesn’t mean foregoing the joy of cat ownership, although it might mean a some sneezing, watery eyes or other allergy-related symptoms.

Those owners with sensitivity might be relieved to find that Nestlé Purina has developed Purina Pro Plan LiveClear, the first and only cat food that reduces the allergens in cat hair and dander, according to a the company.

The food is “a 100% complete, nutritious and balanced dry cat food that has been shown to significantly reduce the allergens in cat hair and dander in as little as three weeks when fed daily,” says the company.

The product stems from more than a decade of research, and it is now available in the U.S. at Chewy, PetSmart, Petco, Pet Supplies Plus and other pet specialty retailers in three formulas – Adult Chicken & Rice, Adult Salmon & Rice, and Adult Sensitive Skin & Stomach Turkey & Oat Meal.

Additionally, Purina Pro Plan LiveClear recently earned the prestigious Good Housekeeping Seal, a trusted and highly regarded emblem for millions of consumers. The emblem signifies the product has been evaluated and approved for Seal use by the scientists and engineers at the Good Housekeeping Institute.

So how does it work?

“Many people think that cat hair is the root of their problem,” explained Ebenezer Satyaraj, Ph. D, immunologist for Nestlé Purina Research and lead investigator for the research, “but it’s actually what’s on it – the major cat allergen called Fel d 1, a protein that cats produce naturally in their saliva.”

Fel d1 is an allergen produced by all cats, primarily in their salivary and sebaceous glands. It is transferred to a cat’s hair and skin during grooming, then dispersed in the environment via hair and dried skin flakes.

The key ingredient in Pro Plan LiveClear is a specific protein sourced from eggs. When cats eat LiveClear, the protein binds to the Fel d 1 and safely neutralizes it in the cat’s mouth. Reducing active Fel d 1 in the cat’s saliva reduces the allergen that is transferred to the cat’s hair and dander when they groom, ultimately reducing the allergen in the environment without impacting the cat.

For more information on Purina Pro Plan LiveClear, visit www.proplanliveclear.com or follow @ProPlanCat on Twitter and Instagram or @PurinaProPlanCat on Facebook.

Source: https://www.prnewswire.com/news-releases/purina-pro-plan-announces-the-first-and-only-allergen-reducing-cat-food-301011425.html

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