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Purina launches allergen-reducing cat food

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Nestlé Purina has developed Purina Pro Plan LiveClear, the first and only cat food that reduces the allergens in cat hair and dander, according to a press release from the company.

The food is “a 100% complete, nutritious and balanced dry cat food that has been shown to significantly reduce the allergens in cat hair and dander in as little as three weeks when fed daily,” says the release.

The product stems from more than a decade of research, and will be available online and at pet specialty retail outlets in the United States in April, with other markets to follow later in 2020.

As many as one in five adults worldwide are sensitized to cat allergens.

“Many people think that cat hair is the root of their problem,” explained Ebenezer Satyaraj, Ph. D, immunologist for Nestlé Purina Research and lead investigator for the research, “but it’s actually what’s on it – the major cat allergen called Fel d 1, a protein that cats produce naturally in their saliva.”

Fel d1 is an allergen produced by all cats, primarily in their salivary and sebaceous glands. It is transferred to a cat’s hair and skin during grooming, then dispersed in the environment via hair and dried skin flakes.

The key ingredient in Pro Plan LiveClear is a specific protein sourced from eggs. When cats eat LiveClear, the protein binds to the Fel d 1 and safely neutralizes it in the cat’s mouth. Reducing active Fel d 1 in the cat’s saliva reduces the allergen that is transferred to the cat’s hair and dander when they groom, ultimately reducing the allergen in the environment without impacting the cat.

Featured Photo by Laura Chouette on Unsplash
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