Samsung Electronics Co., Ltd recently announced a collaboration with UK-based soul and R&B singer, Samm Henshaw.
According to a press release, following the success of his U.S. tour, and to tease the launch of his 2021 debut album, Henshaw was challenged by Samsung to take part in its Inspired by A true photo platform.
Henshaw composed and recorded a new song based solely on a photo, which was taken by a Samsung Galaxy Customer and uploaded to Instagram. The chosen #withGalaxy image – which is also the single’s artwork cover – shows a grinning Indie-Pomeranian crossbreed and is the inspiration behind “All Good,” featuring feel-good lyrics and up-beat melodies synonymous with Henshaw’s style. “All Good” is available to stream on Spotify now.
“I’m so grateful to Samsung for this opportunity, it has opened my mind to new ways of songwriting and definitely something I would explore with future material,” said Henshaw in the press release.
The official “All Good” music video launched on Dec. 9. Inspired by the vibrant shades of the Samsung Galaxy S20 FE (which launched earlier this year), the video brings an explosion of mayhem to screens in a playful take on how a drab office setting can transform into a daydreamer’s paradise with the power of music.
Henshaw’s photo-inspired track is the second project of Samsung’s ‘Inspired by a True Photo’ platform, based on taking a single user-generated #withGalaxy image taken on a Samsung device and making it the focus and inspiration of a creative journey.
Samsung tracked down the photographer, Ayush Luther (@black_hawk_x7), to find out the story behind the smiling dog picture. The star of the shot is his pet dog, Bunny. Luther spotted him excitingly running up the stairs of their home one sunny evening earlier this year. He noticed the sunset falling behind him and wasted no time snapping this special moment with his favourite furry friend.
“I can’t believe my dog and a picture on my phone has inspired a whole song and music video, my family and I are big fans of ‘All Good’ already!” said Luther in the press release.
To hear Henshaw’s latest track, please visit: https://sammhenshaw.ffm.to/allgood-single.opr