Smart collar captures dog activity and makes food recommendations

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Whistle Labs recently announced a new product geared specifically towards pet health and fitness – Whistle FIT.

Whistle FIT serves as a preventative healthcare tool. It provides customers with a fully personalized experience to manage pet care through monitoring of a pet’s key health behaviors, food intake and activity.

These smart, collar-worn devices capture information about a dog’s behavior around-the-clock, which owners can view through the Whistle mobile app.

Whistle trackers help owners stay on top of their dog’s fitness with recommended daily activity goals based on breed, age and weight, and get ahead of potential health problems with alerts, notifications and weekly wellness reports that monitor behaviors like licking, scratching, and sleeping.

Owners can also get a 30-day view of health behavior that can easily be shared with a veterinarian.

“Our mission is to improve the lives of pets by empowering the people who love them,” said Collette Bunton, CEO of Whistle Labs. “Introducing Whistle FIT to our product portfolio is a direct response to our customers’ needs for insights into their pet’s health and fitness.”

Bunton said that through the company’s Pet Insight Project, which has enlisted over 50,000 citizen scientists and collected data from 60,000 dogs across 900 breeds and mixes, Whistle Labs is able to provide an in-depth look into pet behavior and provide Whistle FIT users with actionable solutions.

Whistle Labs also announced its new Nutrition feature. Whistle is the only brand in pet wearables to offer personalized nutrition recommendations. With over 3,000 types of dog food, across all major brands in its database, Whistle calculates the total daily amount an owner should be feeding their dog based on age, breed, weight, activity level/calories burned, and type of dog food. Activity levels are pulled directly from the Whistle tracker to make it easy to calculate precise average calories burned per day as input into portion recommendations.

Once a pet owner enters their dog food, the Whistle app evaluates activity levels to determine the portion of food suggested specifically for that dog. Similar to humans, fitness in dogs is based not only on activity, but also the amount of calories consumed.

Whistle FIT will be available for purchase at on January 21, 2020 for $79.95. A Whistle Wellness subscription is required for each device: a yearly plan for $35.40 ($2.95/mo) covers all personalized health and fitness features, using data that is continually updated from the 3-year Whistle Pet Insight Project to analyze and compare a pet’s personal information that is gathered in the Whistle app.

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