Spotify releases new ‘pawfect’ playlists for pets and their owners

Sample pet music playlist sharecard
From: https://newsroom.spotify.com/2020-01-15/spotify-has-the-pawfect-playlist-for-you-and-your-pet/
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An international survey conducted by audio streaming platform Spotify recently revealed that the majority of pet owners sing to and dance with their pets.

In addition, according to the survey, 71% of pet owners play music for their pets, and 8 in 10 believe their pets like music.

These stats are the inspiration behind Spotify’s new “pawfect” playlists, which are created specifically with pets and pet owners in mind.

This includes playlists and a podcast designed to soothe anxiety in pets who are left home alone. Most pet owners believe that music not only relieves their pets’ stress, but can also boost pets’ happiness and keep them company.

The playlists are designed to match different pet personalities with options for not only cats and dogs, but also for iguanas, birds, and hamsters.

You can create your pet-tailored playlist at spotify.com/pets.

The process involves four steps, according to Spotify.com:

Step 1: Pick your pet.

You can choose from a dog, cat, iguana, hamster, or bird.

Step 2: Provide more information about your pet’s personality to help with the playlist vibe.

Step 3: Add a name and photo.

The playlist cover will feature your pet’s name and photo, and you’ll also receive a personalized share card. Below is a sample share card.

Sample pet playlist share card
From https://newsroom.spotify.com/2020-01-15/spotify-has-the-pawfect-playlist-for-you-and-your-pet/

Step 4: Listen and share.

Once complete, feel free to share (and compare) your card on social using #SpotifyPets.


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